Monday, January 25, 2010

Marketing and Advertising

Good Marketing and Advertising is the single most important factor in getting you recognized by paying clients. But since most of you are beginners and I’m pretty sure that money is an issue for many of you right now, it would be unrealistic if I told you to spend a whole lot of money advertising right now.

I know that many veteran escorts would advise against advertising in places such as Backpages.com and Craigslist.com, but let’s face it; those websites are inexpensive, have the BEST traffic, and most potential clients who are looking for girls RIGHT NOW. So don’t assume that if you pay top dollar for advertising that you’d get better results. That’s not always true.

For example- After I had gotten established, I placed an ad on Eros.com, which is one of the largest advertising sites which cost roughly $75-$300 per month depending on your location, added features, and options to your ad. Eros can get pretty pricey after while especially when you’re only getting 1-3 appointments a month from that ad. Most men who are looking for readily available escorts don’t go to Eros, or probably never heard of Eros. And in my neck of the woods Eros only has about 6 girls who consistently advertise there.

I listed a few advertising sites on the side so you can get an idea of good places to advertise. If you stay in this business long enough, you will learn which sites work the best for you.

After I teach you how to screen clients, I’ll show you how to create your very own newsletter so that your clients can get updates on you and your services. This tool is fabulous because you can build an opt-in database full of potential clients.

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