Saturday, October 29, 2011

Every Escort should be their own Webmaster...

There is no reason why an escort can’t be her own webmaster when it comes to simple, everyday tasks.

Top Five Things an Escort Should Be Able To Do!

1. Make Simple Copy Changes. There is no reason you shouldn't be able to change a few words, a page or add a legal disclaimer. Your site should be designed in a way that allows you to change text yourself.

2. Add Your Own Photos. With all the available content management systems, WordPress plug-ins and Flash gallery applications, there is no reason that the site you paid to have designed should not allow you to change your own photos. You should not have to wait three days or three weeks for photo updates.

3. Add Your Own Banners. Link and banner exchanges are an important part of the adult entertainment web world, especially when it comes to search engine optimization, search engine marketing and traffic sharing. You should be able to upload a banner and link it to the affiliated website quickly. You should also know how to embed banner codes (as some directories request).

4. You should know how to access your websites hosting Control Panels. Even if you never use it, you should have access to your domain registration and the place in which your files are hosted.

5. Have Access to a website traffic monitoring program like Google Analytics and Statcounter. You should be able to look at factual statistical data that shows where your web traffic is coming from. Some webmasters can fake this information, so it is best to use a reliable third part source, such as Google Analytics. Once per month, run your site at Alexa.com and see what sites link to yours. This is invaluable when you are paying for advertising. This lets you know if your getting your money’s worth.

Other Things to Consider

Also, you should have a clear understanding of billing practices of your webmaster. Every design professional should tell you whether you are billed hourly or by the update. They should let you know if any minimum fees apply.

As an adult entertainer, it is your job to be savvy about business expenses. Web design & maintenance costs rank right up there with advertising costs.

Exceptions to the Rule….

The one thing you should not attempt, unless you had excellent training, is changing your site’s CSS/HTML/PHP code. You could bring down your whole site structure, so if you want design changes, contact your webmaster, he or she will do these for you.

If you are a professional who works a lot and or maintains a pay site, then it is a wise investment for you to have your webmaster be responsible for banner exchanges, photo changes and continual content updates. Larger scale sites are better off handled by a secondary person so that you are not bogged down with smaller less important tasks. In this industry, cash is king and time is money. So use your best judgment in what you pay for. It is still important for you to know all the above information though.

In closing, remember, you own your site, you paid for it. Your webmaster has no right to hold files, domains or your blog hostage for any reason. If you wish to move or switch companies, they should facilitate the process in a timely, professional manner.

If you have any questions about this, contact me.

Erika@thelustychick.com  

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